Taking a look at how the popularisation of streaming sites and on demand TV has shifted audience routines.
With the rise of on-demand media streaming, the option to enjoy many episodes of a series in succession has caused the creation of the term 'binge-watching'. While binge watching permits audiences to consume content at their own pace, it has led to considerable effects on the entertainment industry. While it can take production providers months, and even years to produce a set of content, it is becoming increasingly common for viewers to accelerate through content and move on to a new show. This viewer behavior has brought on conversations concerning the cultural shelf life of a tv show, and how media companies can enhance audience engagement in the long run. The benefit of this behavior is that new releases are more likely to earn viewership as customers are guided by what's trending on streaming services. Furthermore, with the appeal of social media and online video platforms, it has been helpful for the wider entertainment industry to exchange behind the scenes content and interviews to help build and copyright the fanbase.
Due to the quick growth of streaming platforms, the industry has seen considerable revisions to the way audiences watch and receive content. With concern for the impacts of binge-watching and media longevity, streaming media corporations are searching for ways to promote healthy viewing patterns while maximising the success of a production. In an effort to rework viewer habits, some platforms are welcoming the return of periodical episode releases. This decision is quite powerful for a number of reasons. Firstly, by spreading out material release, subscribers remain with a platform for more time than they would if they just took one month to view the material in question. Additionally, weekly releases are making it easier for shows to produce hype and popularity for a longer time period. The CEO of the shareholder of HBO Max would recognise the benefits of timed releases. While the binge-model will always have a place when working with older seasons of material, it is obvious that the industry is exploring ways to enhance engagement in a busy market.
The media landscape is constantly improving, with the rise of new platforms and streaming services taking a prominent stake in the entertainment market. These services have effectively changed how viewers are consuming media, generating the advancement of many new media trends. As a result, many popular TV broadcasting companies . have accepted this advancement and are investing in the creation of their own streaming applications. The founder of the activist investor of Sky would acknowledge the appeal of streaming services. Likewise, The director of the company owning Sling TV would agree that customer habits are changing. However, after years of considerable growth, the future of streaming services will need to focus on providing unique attractions to stand out. While the appeal of streaming does not appear to be decreasing anytime soon, it seems that the prospects of entertainment will depend upon trends in the streaming service industry.